5 Content Ideas for Small Businesses
When it comes to developing a social media strategy that’s easy to execute, the key is to start within your business. You can show your business and the products/services you offer, but ultimately want to look for ways to connect with your community. After all, the key to social media is about being social: create content that is easy to get the conversation started.
Here are 5 examples of what you can share to your feeds.
Share Your Story
Spotlight Your Supporters
Go Behind the Scenes
Celebrate a Milestone
Host a Giveaway
SHARE YOUR STORY
People love learning about entrepreneurial stories. Include a high quality image of you working on your business, and share your story. This can be your founder story, or also sharing a moment of vulnerability about what it’s like running your own business. The goal for this post is to highlight you, the founder.
How did you get started?
What inspired you to start your business?
What do you love most about running a business?
What’s a moment of clarity you’ve had recently?
SPOTLIGHT YOUR SUPPORTERS
If people share your product on their social feeds, or if you have positive reviews on your website or other online review sites, share them! This is a great way to add credibility to gain the trust of future clients or customers. It also shines a light on those who have gone out of their way to support you.
Examples of this include:
Screenshots of positive reviews. Try it with a branded background to match your theme!
Reposting photos of your products that customers have shared.
Reach out to clients and request testimonials on your products on service, and turn them into a video or Instagram story.
GO BEHIND THE SCENES
Many people don’t see what goes on behind the scenes, but love to see it! Showcase some parts about your business that your followers may not know, but would find interesting. This adds a personable side to your business that people can connect with.
How you make your products.
An Instagram Reel or TikTok about a day in your life while running your business
The care you take in shipping out orders (or the amount of them)!
Brainstorming sessions or exciting activities with your team.
HOST A GIVEAWAY
Hosting a giveaway is an easy, great way to not only boost your following and overall engagement, but also allows you an opportunity to connect with like-minded creators and brands for cross-promotion.
Here’s how they work:
Select a prize for someone to win, whether a free product, bundle of products, or services
You can host the giveaway on your own, or you can reach out to a like-minded business, brand, or creator in a similar if not slightly larger following. Teaming up will heighten the reach on your giveaway.
Post the photo on your social, and to enter, people must follow you and everyone involved, and tag a friend
CELEBRATE A MILESTONE OR ACHIEVEMENT
Has something great happened within your business lately? Share it with your community! People are following you because they support you, and keeping them in the loop with wins and achievements makes them feel included in your progress.
Hitting ‘x’ amount of followers, subscribers, or supporters.
Sharing gratitude with all of the support you’ve received.
Getting your product in a new store.
Share any publicity you received, or recent features.
These content ideas are just the start! There are loads of ways that we can take your content strategy to the next level. Want more ideas? Shoot me an email at megancsavage@gmail.com!