Launch Your Brand on TikTok
TikTok is a platform that highlights creators first. It brings the rawness back into social media with a highly-personalized algorithm for each user. Most importantly, it has the ability for anyone to go viral with any video.
That all sounds great, but what does this mean for a company page, and how do you produce content for TikTok that is relevant, while still staying true to your brand? Here are some things to keep in mind when bringing your brand on to TikTok.
Establish Your Content Goals
Before getting started on TikTok, it’s important to establish the goal of why you want to be on the platform - aside from the obvious goals of sales and web visits.
Are you looking to educate your audience? Inspire through powerful visuals? Just have fun and drive connection? All of these can be a great way to boost your brand awareness, but setting a foundation of what that content should contain is the best way to get started.
Set Up a Content Calendar
Based on your content strategy, create a calendar of the topics you want to hit on and create a schedule that will allow you to create videos with a reasonable time to prepare. You can easily set up topics or styles of videos in a calendar while still leaving room for flexibility on what’s hot on the platform.
Trends-Focused
The best way to grow on TikTok is by utilizing the trends within editing styles, content, and sounds. These can boost your reach immensely just by hopping on what the others are doing.
Trends are fast-moving and ever-evolving, so make sure your team is running a tight ship in the review and posting process. Many marketing teams from larger businesses are falling behind on TikTok. This is because they’re executing too late, and the trend is either too large, or no longer relevant by the time the video gets approved.
But before you go hopping on every trend, remember your content goals, and be selective of the trends you choose. Always research the trends you choose to participate in and make sure that they are aligned with your brand and content strategy.
Remember: This is not Instagram.
One of the biggest challenges brands are having is unlearning the perfectly scheduled, curated posting process that they have previously found success with on Instagram. TikTok is quite the opposite.
It’s ever-evolving. It’s candid. It’s super active. It’s fun. On TikTok we sacrifice high-quality, perfect posts for current and engaging content. Allow your brand to leverage the fun filters and effects that you wouldn’t normally use on other platforms, and embrace the fun and spontaneity of the platform.
Ready to get started?
Learn more about how we work with clients on TikTok here. To set up a complimentary consultation on how you can grow your brand on TikTok, click here.