Why do I need a Content Strategy?
The e-comm boom from covid is winding down. And while some businesses continue to thrive, others aren’t seeing the success they once were. But... why?
There are a multitude of reasons, but one that has stuck out the most is this: many businesses who opened up shop as an online brand tried to do so without a solid content strategy or unique brand identity. As a Freelance Marketer, I have seen it time and time again: a brand that’s looking for content that will “make them go viral” or making “trending videos with a mascot” so they can be the next Duo Lingo.
Without any prior knowledge about who you are, without a marketing story, and sometimes without even a brand guide, there is absolutely no way you can expect long-term success.
Benefits of establishing a Content Strategy:
Focus: Providing a clear focus for your business makes it easier to establish pillars, post styles, and tell your story onto different platforms. This also allows for your team to have a point of reference, saving you time and resources on content approvals.
Connection: By conducting research and understanding who you’re telling your story to, you’ll be able to connect with your consumers on a deeper level.
Differentiate. Having a Content Strategy that is unique to your brand will allow you to stand out in saturated markets, and provide thought-provoking material for your community.
Okay but wait a minute. What is a Content Strategy?
A content strategy is a plan for how your brand will create, publish, and manage content across your marketing channels. The purpose of a content strategy is to ensure that all of the content your team produces is consistent, on-brand, and in line with your brand’s objectives. It provides a framework for your team to get organized, plan ahead, and create high quality content that captivates your intended audience.
A unique, consistent content strategy will enable your brand to to stand out in saturated markets, creative teams will have a point of reference to ensure cohesiveness, and arguably most importantly, will lead to higher brand loyalty.
Sounds like something my brand needs. How do I get started?
Before establishing your content strategy, the first step is to understand who your brand is from every angle. Why are you in business, and what’s your founder story? What are your core values? Who are you selling to? By being able to answer these questions – both visually and verbally – you’ll be able to drive a content strategy that’s built on the foundation of who you are… not what you think will get you rich quick.
Here’s where I come in: with a detailed plan. To help you nail down your brand story, we’ll assess your current position in the market and find opportunities to grow. Then, we’ll find unique, long-term ways to tell your story in ways that are compatible for every platform to help you cultivate a community around your brand, and grow your revenue at the same time.
Learn more about our Content Strategy workshops here.