Content Strategy.

1. Define your 'Why'

Before defining a content strategy, we’ll work together to define your brand positioning. Why are you in business? Who do you sell to, and why do they choose you?

2. Brand Audit

Our team will conduct on audit of your current strategy and online marketing initiatives. What are you currently doing? How are you doing it? Is it working? This also includes a competitive analysis, taking a look at your industry as a whole and identifying some key players.

3. Establish Pillars

Based on your brand’s ‘Why’ and the audit report, we’ll establish content pillars for your team to work from. These set the foundations of what you should be saying, and provide a constant stream of content ideas and structures.

4. Platform

Now that your team knows what to say, it’s important to know where you will say it. We will help to define the specific placements and platforms for your content pieces. This includes all of the tools your team needs to execute.

5. Plan

One of the biggest challenges marketing teams have is knowing when to tell a story, and having enough time to execute well. Get a detailed Marketing Calendar to ensure a smooth, organized approach to creating content.